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Clearing Hurdles

Clearing Hurdles coaches clients online. The site does their selling: what the coaching includes, what it costs, and a way to sign up that does not turn into a week of messages.

Scope
Design, build, and client onboarding
Type
Marketing site and calculator
Industry
Health and fitness
Visit clearinghurdlesllc.com
Clearing Hurdles personal training website

The problem

Nobody spends $800 on coaching without knowing what is included, what it renews at, and who they would be working with. Most coaching sites make you ask for all three. Every one of those questions is a reason to close the tab instead.

What we built

  • One offer, everything it includes, and the price, all stated up front
  • An enquiry form that starts the onboarding instead of opening a negotiation
  • A free calorie and macro calculator, no signup
  • Reads and books just as well on a phone as on a desktop

Where it landed

Clients sign up already knowing the price and what they are getting. The calculator gives everyone not ready yet a reason to come back.

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